Services

What We Do

Services Built for
Meaningful Change

We don’t sell engagements. We solve problems – the kind that sit at the intersection of technology, people, and organizational ambition.

Principal-Led Consulting at the Intersection of Strategy and Architecture

Jubicity is a boutique consulting practice, which means every engagement is led by Jennifer Luby, not delegated to a junior team. You get 20+ years of enterprise technology expertise applied directly to your organization’s most complex challenges.

Our work spans financial services, credit unions, hospitality, and SaaS; anywhere that data, marketing technology, and human systems need to operate together at scale.

“We don’t hand off a roadmap and disappear. We stay in the work until the work is done, and until your team is ready to carry it forward.”

Where We Deliver

01

Marketing Technology Architecture

Martech · Data · CRM

We design and implement marketing technology ecosystems that actually work, end-to-end. From platform selection and data modeling to campaign architecture and customer journey design, we build systems that scale with your organization’s growth. Our expertise spans Prisma Campaigns, Salesforce Marketing Cloud, AMPscript, Journey Builder, and enterprise data integration.

What This Includes
  • Platform architecture & implementation
  • Email subdomain & deliverability strategy
  • Customer journey design
  • Campaign documentation & governance
  • Data integration & audience segmentation
  • Cross-channel automation frameworks
02

AI Strategy & Implementation

AI · Strategy · Adoption

AI adoption fails when it’s treated as a technology problem instead of an organizational one. We help leadership teams develop practical, grounded AI strategies, aligned to real business outcomes, not vendor promises. From use-case identification and data readiness to implementation oversight and change enablement, we bridge the gap between AI’s potential and your team’s capacity to absorb it.

What This Includes
  • AI readiness assessment
  • Use-case identification & prioritization
  • Data architecture for AI workloads
  • Vendor evaluation & selection
  • Adoption roadmap development
  • Executive & team enablement
03

Solution Architecture & Systems Design

Architecture · Integration · Scale

Complex technology environments require someone who can see the whole board. We provide solution architecture leadership for organizations navigating platform migrations, system integrations, and technology consolidations, beginning with your full ecosystem before recommending a single tool.

What This Includes
  • Current-state ecosystem assessment
  • Future-state architecture design
  • Integration strategy & data mapping
  • Platform migration planning
  • Technical documentation & governance
  • Stakeholder alignment facilitation
04

Organizational Change Management

Change · People · Transformation

Technology is neutral. People are not. The most sophisticated platform will underperform if the humans around it aren’t ready, aligned, and equipped. We bring structured change management methodology to every engagement, helping organizations manage the human side of technology transformation, from executive communication to front-line enablement.

What This Includes
  • Stakeholder impact analysis
  • Change communication strategy
  • Training & enablement frameworks
  • Resistance identification & management
  • Adoption measurement & reporting
  • Executive advisory & coaching
05

Strategic Advisory & Thought Leadership

Advisory · Leadership · Vision

Sometimes what an organization needs most is a trusted outside perspective, someone who can challenge assumptions, validate strategies, and help leadership teams think more clearly about where technology meets business opportunity. We offer ongoing advisory relationships for technology executives, marketing leaders, and boards navigating digital transformation decisions.

What This Includes
  • Executive advisory retainers
  • Technology strategy reviews
  • Board & leadership presentations
  • Speaking & workshop facilitation
  • Digital transformation roadmapping
  • Interim leadership support

Flexible Models for Real Needs

Project Engagement

Defined scope, clear deliverables, and a timeline built around your priorities. Best for platform implementations, architecture design, and bounded transformation initiatives.

Typical: 3–6 months

Advisory Retainer

Ongoing strategic partnership with a dedicated number of hours per month. Ideal for organizations navigating continuous change who need a senior technology voice in the room.

Ongoing · Monthly

Fractional Leadership

Principal-level technology leadership without the full-time executive cost. Jubicity operates as your interim CTO, CIO, VP of Technology, or Solution Architect, embedded in your team.

Flexible · 6–12 months

Deep Experience Across Sectors

Credit Unions Financial Services Higher Education Healthcare & Government Hospitality & Resort SaaS & Technology Wealth Management Insurance Retail & eCommerce Professional Services

Platforms & Tools We Work With

Marketing Automation Salesforce Marketing Cloud · Prisma Campaigns · Adobe Campaign · Pardot · Marketo · Eloqua
Salesforce Marketing Cloud Journey Builder · AMPscript · Email Studio · Mobile Connect · Distributed Marketing · Automation Studio
Personalization & AI Marketing Cloud Personalization (Interaction Studio) · Einstein Recipes · Engagement Scoring · Open Time Email · Adobe Audience Segmentation
Data Cloud & CDP Salesforce Data Cloud · Identity Resolution · Customer Data Platforms · Segmentation
CRM & Integration Salesforce CRM · MC Connect · 3rd Party Data Sync · ETL Architecture
AI Strategy Enterprise AI Strategy · LLM Integration · Responsible AI · Data Unification
Email Infrastructure Subdomain Architecture · IP Warmup · Deliverability · SPF / DKIM / DMARC
Analytics & Reporting Campaign Analytics · CRM Reporting · Performance Dashboards · KPI Frameworks
Cloud & Infrastructure Salesforce Government Cloud · Cloud Pages · Web SDK · SSO Configuration
Project & Operations Jira · Wrike · Clockify · Agile & Scrum · SOW Development

Let’s build something that lasts.

Tell us about your initiative and we’ll explore whether Jubicity is the right fit.

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